Joann, known to be a fabric and craft store, closed down all its stores in May 2025. Now, it has been stated that the company is on its way to making a massive comeback. Those consumers who used to shop at the store can prepare themselves in the meantime. Even though the store is making a comeback, there is a massive twist. The brand is now being revived by one of its biggest rivals.
Details about Joann’s comeback
All of the retailer’s stores were closed down earlier this year after it went up for liquidation. As a result of this, Joann’s assets were sold to the liquidated company. However, some of the stores’ private label brands were bought by the company’s revival, Michaels. This rival also bought the store’s intellectual property. Therefore, some of Joann’s products can be found at Michaels.
Joann is expected to make a massive comeback in the crafting industry. Although the chain experienced two bankruptcy filings which led to 800 store closures that swept the nation, it is making a reappearance. Even though Joann consumers will not see the revival of its brick-and-mortar presence, consumers will be able to purchase some of the company’s products on shelves.
In addition, as Joann and Party City are revived thanks to their rival Michaels, another chain called Bed Bath & Beyond is also making a bold comeback. Hence, it is important to note that it could put a store in your neighborhood. Meanwhile, the Cracker Barrel Chief Executive Officer (CEO) has demanded that the restaurant chain is “back on track” after a $700 million rebrand failure.
The massive twist consumers can expect
After the store filed for bankruptcy last March and this January for the second time, the stores products remain valuable and a fan favourite. The store also axed the company’s hundreds of remaining stores this spring, and it is safe to say that Joann is returning across the nation. Although it may only be through the company’s rival crafts store Michaels, the important fact is that the products will still be available.
In addition, the competing craft retailer bought Joann’s intellectual property back in June 2025, and an announcement was made in late September. This announcement focused on the debut of the retailer’s new Knit & Sew Shop which will be featuring Joann branding and private-label brands from the twice-bankrupt chain.
It is important to note that the dual-branded shop is now available in Michaels locations across the United States and Canada, featuring both Joann and Michaels logos. As stated by the Chief Executive Officer (CEO) of Michaels, David Boone, “We knew when we acquired the brand — and it’s been proven to us — that Joann was a beloved brand by a whole bunch of customers.”
The future plans with Michaels
The CEO of Michaels stated that, “Those customers have been looking to Michaels to provide more products and services that Joann provided, and this is a major step forward.” Consumers can now find a curated selection of threads, sewing notions, and yarn at The Knit & Sew Shop. Also, fabric is available in majority of the Michaels stores. Michaels now has fabric available in more than 840 stores.
The company has more plans to expand to over 250 additional spots. Something interesting to mention is that the retailer is now selling fabric at more stores than Joann did when it closed. Michaels has also bumped up its in-store space for sewing and yarn products, with the aim to increase its yarn selection by 25% in 2025.
In addition, examples of the Joann brand assortment features are the Big Twist yarn, a cult favorite collection, which is set to be launching at the end of this month. Also, the Knit & Sew Shop will have new in-store services such as fabric cutting tables. Consumers in more than 650 locations will be able to take advantage of this by mid-October.