Honda has confirmed it will stop selling the Prologue electric SUV in the United States after the current model year ends, leaving the automaker without a single battery-electric vehicle in the American market. The move, confirmed by a Honda spokesperson to CarBuzz on July 16, 2026, marks the final act in a steady unwinding of Honda’s U.S. electric-vehicle strategy.
Honda’s confirmation and what it means for owners
“Honda will conclude sales of Prologue later this year following completion of the 2026 model year. Prologue customers will continue to receive full support through our dealer network, including service, parts, and warranty coverage,” the company said.
Market conditions changed during the Prologue’s production run, and policy changes, including the removal of federal EV tax incentives in the United States, affected affordability for some consumers.
Remaining dealer inventory will continue to be sold while supplies last, and no replacement has been announced.
Without the Prologue, Honda still sells other EVs in Japan, Europe, the United Kingdom, and in China through a joint venture. Its only remaining electric offering in the U.S. is the low-volume, California-only CR-V e:FCEV, a hydrogen fuel-cell vehicle.
A short life built on GM’s Ultium platform
The Prologue entered the U.S. market in March 2024 as the first volume-production battery-electric Honda for North America. Developed in cooperation with General Motors, the SUV is based on GM’s Ultium platform and battery technology and is produced at GM’s Ramos Arizpe plant in Mexico, which also manufactures the Chevrolet Equinox EV and Cadillac Optiq.
Despite launching into a difficult market, the Prologue performed reasonably well, with 82,448 units sold since arriving in 2024. Through the first half of 2026, Honda sold about 8,400 Prologues in the U.S., with volumes cut roughly in half from the same period in 2025.
In its final full sales year, 2025, Honda sold 39,194 Prologues in the United States, finishing second among all electric vehicles sold in the country, behind only the Hyundai IONIQ 5, which moved 47,039 units.
Vehicles such as the Prologue produced in Mexico are now subject to tariffs as high as 25%, depending on how much U.S. content they carry, and the impact on profitability was a factor in Honda’s decision to discontinue the model. Honda moved more than 33,000 units in 2024 and another 39,000 in 2025 , helped by attractive lease offers, purchase incentives, and the availability of the $7,500 federal EV tax credit. The majority of 2025 sales came before the $7,500 federal EV tax credit expired at the end of September. Through the first nine months of that year, Prologue sales reached 36,553; Honda sold just 2,641 units in the fourth quarter, and only 932 in December, a fall of 88% from the same month a year earlier.
As clean-car regulations eased and the loss of the tax credit dampened demand, carmakers have pulled a number of models from the market.
The collapse of Honda’s broader EV ambitions
The Prologue’s discontinuation follows Honda’s decision to end production of the Acura ZDX, another GM-based electric vehicle, in 2025. Both models were products of a partnership that has gradually been unwound in recent years.
The decision follows a broader restructuring of Honda’s electrification plans in North America. Earlier this year, the manufacturer shelved several planned EV programs, including the Honda 0 Series SUV and Sedan as well as the Acura RSX EV, which had been intended for production on a dedicated platform at its Ohio-based EV Hub.
For the fiscal year ended March 2026, Honda recorded an operating loss of 414.3 billion yen; excluding EV-related losses of 1,453.6 billion yen, operating profit would have been 1,039.3 billion yen. Honda posted its first annual loss in almost 70 years as a listed company, hit by more than $9 billion in costs to restructure its electric-vehicle business. Honda estimated a total hit of up to 2.5 trillion yen ($15.7 billion) from canceling three EV models planned for production in the U.S.
The retreat contrasts with the momentum seen elsewhere in the sector. Volkswagen Group has surpassed five million electric drive units produced and delivered worldwide, while Chevrolet’s redesigned Bolt EV is now arriving at dealerships, underscoring that Honda’s pullback runs against the grain of rivals expanding their battery-electric lineups.
What comes next for Honda in the U.S.
Although the Prologue’s production will end after the 2026 model year, Honda continues to view electrification as part of its long-term plans, with hybrid models expected to lead the brand’s transition over the coming years. No battery-electric replacement for the Prologue has been announced.
Honda announced on March 12, 2026 that it had canceled the development and market launch of three EV models that had been planned for production in North America, citing various factors including recent changes in the business environment. The company said that proceeding with those models “in current business environment where the demand for EVs is declining significantly would likely result in further losses over the long term.”
Honda does continue to sell other EVs in Japan, Europe, the United Kingdom, and in China through a joint venture , but the U.S. market is left without a Honda battery-electric option once existing Prologue inventory is exhausted. Owners can verify recall or warranty information by contacting Honda’s customer service or visiting NHTSA.gov/recalls.
