Warby Parker will begin taking preorders for its first smart glasses collection on November 12, the eyewear retailer confirmed in its third quarter earnings release.
The announcement marks the first firm sales date for Android XR glasses built jointly with Samsung and Google, a product line the companies have been developing for more than a year.
The disclosure came in a regulatory filing on November 5.
Dave Gilboa, Co-Founder and Co-CEO of Warby Parker, said “One week from today, on November 12, we’ll begin accepting pre-orders for our first Intelligent Eyewear collection and look forward to delivering customer orders during the holiday season.”
What the glasses do
The glasses have no visual display. A built-in camera and microphones capture what the wearer sees and hears, while Google’s Gemini processes that information through a connected Galaxy smartphone and only responds through the glasses’ speakers. They run Android XR and include Gemini AI for hands-free tasks.
Samsung introduced the eyewear at its Galaxy Unpacked event in London in July, but had not previously attached a sales date to the product.
Samsung has said its glasses will use LEDs inside and outside the frame to indicate recording and disable the camera if the external indicator is obscured, addressing privacy concerns that have followed earlier camera-equipped wearables from rival companies.
Warby Parker and Gentle Monster are Google’s retail design partners on the project alongside Samsung, which is positioning the glasses to compete with Meta’s smart glasses lineup. It remains unclear whether Gentle Monster designs will be available on the same date.
Pricing and timing still unresolved
No official price has been published for Intelligent Eyewear or for Samsung’s own model. Samsung has previously said the glasses will fall into a “reasonably premium” price range. Warby Parker’s own materials have not confirmed a figure ahead of the November 12 preorder opening.
Initial customer deliveries are expected to begin during the holiday season, with some reports pointing to a mid-December timeframe. Warby Parker has not said which countries the November 12 pre-orders cover, and neither Samsung nor Gentle Monster has confirmed when their versions of the Android XR glasses will go on sale.
Why it matters for Warby Parker’s business
The smart glasses launch represents a significant bet for the eyewear retailer, which delivered revenue of $244.7 million, up 10.4% year over year, for the third quarter.
The company’s gross profit for the third quarter was reported at $133.2 million, or 54.4 percent of revenue, compared with $119.9 million, or 54.1 percent of revenue, in the prior-year period, but the new product line has already weighed on short-term cash flow.
Third quarter operating cash flow of $24.7 million and Free Cash Flow of $(2.0) million, reflecting investments related to launching Intelligent Eyewear.
Guidance now includes a modest contribution from Intelligent Eyewear, along with the related launch and operating expenses, suggesting the launch is being treated as a longer-term strategic move rather than an immediate revenue driver. The company opened 12 net new stores during the quarter, ending Q3 with 364 stores.
The wearables category has grown crowded in recent months, with device makers racing to put AI assistants on wrists, fingers and now faces.
Readers weighing new connected gadgets may also want to understand the hidden costs of device ecosystems, a pattern already visible in locked fitness wearables and in how AI assistants retain data long after a conversation ends.
Google has not issued its own statement confirming the November 12 date, leaving Warby Parker’s earnings disclosure as the first official word on when consumers can actually buy into the Android XR platform.
