Some of America’s top retailers are busy with a new strategy when it comes to the return of products. Walmart and Amazon, two of the retail giants, are among the two that are changing the process of returning goods. What consumers are used to is slowly being changed, and therefore everyone needs to take note of the changes and where it is occurring. Although many may wonder why this change should even be implemented, the retailers have their reasons for choosing this strategy.
More about the new return policy
We are all familiar with the process of returning goods when it is faulty or if they do not fit. You bring the product you purchased to the store; to receive your refund, you provide the store with the product you are returning. Now, consumers can expect to receive their money back without being required to return the item. More and more retailers are now planning on adopting this strategy.
There is a good reason why retailers are all focused on adopting this strategy and it is all about convenience. Many consumers purchase products online and it is difficult to return a product if you purchased it online. There is a whole process consumers have to follow, and it required consumers to pay double in high postage costs. All this, just to return an item and sometimes consumers decide that it is not worth the hassle.
Therefore, many retailers like Walmart and Amazon implemented the refunds without returns policy, to assist with the hassle consumers have to endure when wanting to return an item that was purchased online. This will make it convenient for the company as well, especially when it comes to time management. This policy will allow companies to save time when it comes to the repackaging of an item, taking it to the post office, and the financial implications will be reduced and the hassle you save.
Walmart and Amazon return policy
Both Walmart and Amazon offers this new return policy, which is the refunds without returns for consumers. This policy was introduced last year August, at Amazon. The retailer introduced it through a program called FNA Non-Return Solution, which applies to non-hazardous goods. Other items that are included in this policy are the lightweight items that are not oversized, also products that have an average selling price of $75 or less.
In addition, other items that are not eligible for this return policy are the dangerous goods, those that’s heavy and bulky products, and the items that has an average selling price of $75 and more. Walmart on the other hand, quickly followed this initiative of the returning of goods. The retail giant now offers its own return-less refunds depending on specific conditions.
Other retailers like Target, Overstock, and Chewy also implemented the return-less refunds policy. The reason for this is because some items are extremely costly to just send it back by post. Also, by allowing consumers to keep the items and to receive a refund, allow a sense of trust and goodwill between the retailer and consumers. As a result, it will satisfy consumers and encourage them to remain loyal and return to the retailer.
The public’s opinion
As always, there are people who are unhappy about this new policy making its rounds between retailers. Some critics argue that this whole plan is encouraging fraud to occur. They elaborate that some consumers will take advantage of the return policy and will place order online on specific items, because they know they will receive a refund on these items. This, because they want something for free and will also receive money with it.
However, Amazon already have a plan in place should something like this occur. The retailer stated that individuals who are trying to place several refund requests over a short period of time will be flagged. Therefore, these individuals’ submission will be turned down; and this is the retailer’s way of combatting fraudulent activities.